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The Folklore Edit

The latest in industry news, designer interviews and retail trends

2023 in Review: Wholesale Success Stories Powered by The Folklore

Discover the brands that successfully launched into retail and developed strategic wholesale part...

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2023 in Review: Wholesale Success Stories Powered by The Folklore

How It’s Made: Shekudo’s Handcrafted Shoes

Discover the materials, skills and processes that go into creating the Nigerian brand’s unique de...

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How It’s Made: Shekudo’s Handcrafted Shoes

Key Trade Shows for Emerging Brands to Attend in 2024

Upcoming trade shows and market events for designers, retail buyers and fashion business professi...

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Key Trade Shows and Market Events for Emerging Brands to Attend in 2024

The Report: Top Beauty and Skincare Trends to Look Out for in 2024

Discover the rising beauty products and trends that are set to grow in the new year and beyond

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The Report: Top Beauty and Skincare Trends to Look Out for in 2024

Vanessa Bellan V.Bellan Wholesale Webinar

The designer behind the New York jewelry brand shares her journey into wholesale retail in our la...

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V.BELLAN’s Vanessa Bellan: How I Landed My First Retail Partners

Style Meets Sustainability: The Eyewear Brands Embracing the Green Revolution

Explore the rise of sustainability in eyewear, the key players leading the charge and the valuabl...

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Style Meets Impact: The Eyewear Brands Embracing Sustainability

Wholesale Decoded: The Key Terminology Every Brand Should Know

Demystifying the key terms and jargon of the wholesale language that all industry players need to...

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Wholesale Decoded: The Key Terminology Every Brand Should Know

The Case Study: Florian London’s Successful Retail Launch on Shopbop

How joining Connect has facilitated the brand’s retail launch as well as opportunities for meetin...

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The Case Study: Florian London’s Successful Retail Launch on Shopbop

How Trend Analysis Can Help You Plan Your Next Collection

We explore how modern brands are personalizing beauty experiences, predicting trends, and customi...

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Data-Driven Beauty: How Trend Analysis Can Help You Plan Your Next Collection

The Report: Top Trends From SS24 Womenswear Collections

Review our curation of the latest womenswear trends and shop these looks from our wholesale brands

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The Report: Top Trends From Spring/Summer 2024 Womenswear Collections

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